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Green Man Gaming Publishing partners with French studio DEVS MUST DIE on Skybolt Zack

By | Blog

Green Man Gaming Publishing are thrilled to announce their latest publishing deal and first ever console release. The partnership with French developer, DEVS MUST DIE, will bring Skybolt Zack – an all new take on high speed, reflex testing, platform action – to gamers worldwide later this year.

Skybolt Zack was originally created as a student project at Parisian video game school, ISART Digital Paris, and draws inspiration from classic platformers and Japanese rhythm games. Starting out on PC, Green Man Gaming Publishing will be taking its first step into the console market as the game will also launch on Nintendo Switch.

On the move to console, David Clark, Managing Director of Green Man Gaming Publishing, had this to say: “It has long been an ambition for Green Man Gaming to expand our horizons and extend our reach beyond PC gaming. When we first saw Skybolt Zack it was almost immediately apparent that this was the game for us to make that jump! The work that DEVS MUST DIE have done with Skybolt Zack in a relatively short time have impressed us tremendously. They are incorporating options for players which we’re not seeing in products from much larger, long standing studios and we can’t wait to show more to the community at various events across the summer.”

The full press release can be found here.

 

Green Man Gaming recognised in London Stock Exchange ‘1000 Companies to Inspire Britain’ 2019 List

By | Blog

We’re so proud to be listed in London Stock Exchange Group’s 1,000 Companies to Inspire Britain 2019 report today.

1000 Companies to Inspire is London Stock Exchange Group’s celebration of the fastest-growing and most dynamic small and medium-sized enterprises (SMEs) in the UK and Europe. It also aims to examine in detail the opportunities and challenges facing SMEs as well as trends that will shape the future of the British and European economies.

Key findings from the report include:
– High growth British businesses are from a wide range of sectors. Top top five industries, accounting for 44% of the list, are Engineering & Construction, Information Technology, Retail, Manufacturing and Healthcare.
– London and South East England continue to have the greatest number of companies, followed by North West England, East of England and the West Midlands.
– Overall revenue growth of the companies featured in the report was 108%, up significantly from 70% last year.

Green Man Gaming is a high growth business and from two of the top industries on the list – Retail and IT.

It’s our second time being listed and we definitely couldn’t have done it without our Green team, partners and customers. Thank you for you support!

More details can be found at https://www.lseg.com/resources/1000-companies-inspire

Green Man Gaming to run 10k marathon for Special Effect charity

By | Blog

On 21st July, Green Man Gaming staff will be joining the massive 150 strong SpecialEffect charity team to run the Asics London 10K marathon. The sheer number of people joining the Special Effect team this year has broken the charity’s record of 125 runners last year, possibly making it the largest team taking part in the marathon!

The Green Man Gaming team have entered the marathon not only to meet their own set goals but to achieve something even greater – to support and raise money for a fantastic charity. Special Effect is a charity that puts fun and inclusion back into the lives of people with physical disabilities by helping them play video games – something close to all our hearts. This is charity that Green Man Gaming has supported for many, many years.

Please support the Green Man Gaming and Special Effect team on this journey to reach our target by making a donation on our Just Giving page!

<DONATE NOW>

P/S: We’re more than half way to our target – help us reach it!

If you’d like an example of how Special Effect have helped people with physical disabilities, have a look at Oliver’s story.

E3 2019 blog

Green Man Gaming at E3 Expo 2019

By | Blog

E3 is where some of the biggest and brightest gaming companies come together to show off their new games and innovative technology. Held in Los Angeles, the event brings the whole industry together and gamers from all around the world eagerly wait for all the press conference announcements to unveil the updates they’ve been waiting for.

Green Man Gaming will be all over E3 this year. We’ll be attending the events / press conferences, meeting with our partners and also, reporting the latest news and updates on our blog, social media and newsroom throughout the event from 9 – 13 June 2019.

If you’d like to meet Green Man Gaming to talk about anything from publishing your game, global retail distribution or just partnering with us on an exciting project, get in touch today.

The latest E3 updates can be found on our blog.

 

 

Head of Publishing Helen Churchill talks mentoring in the industry with Payload Studios

By | Press Releases

Green Man Gaming’s SVP of Publishing Helen Churchill spoke to partner Payload Studio’s about the importance of mentoring in the games industry as part of the Tentacle Zone incubator programme.

Helen is a mentor for Payload Studio’s inaugural Tentacle Zone incubator for indie studio founders from underrepresented backgrounds, for which Green Man Gaming is a partner.

From my experience, it is the support and guidance [mentorship brings] that helps build the confidence to thrive and sense someone has your back that is most valuable in this industry.

“From my experience, it is the support and guidance [mentorship brings] that helps build the confidence to thrive and sense someone has your back that is most valuable in this industry.”

The full interview can be read here

Sweet Summer Savings at Green Man Gaming’s Summer Feast

By | Press Releases

Over 3000 on-sale products and Delicious Daily Deals 

Thursday 15th July 2021 London, UK: Green Man Gaming is serving up a banquet full of sweet summer savings in the Green Man Gaming Summer Feast starting today. Running through to the 5th August, there will be plenty of treats for gamers to devour with up to 85% off. 

Featuring over 3,000 on-sale products, each day gets tastier with the addition of 50 Boosted  Deals. These scrumptious market-leading savings will feature across 5 main categories: 

These hand-picked products will be on-sale throughout the feasting period but players looking for the most mouth-watering discounts should pick these games up in their 72-hour boosted period. 

As if that wasn’t enough, customers should check back daily for a special ‘Extra Topping’ treat, which will range from free games through to great, limited time discounts on upcoming releases. They’ll need to be quick though, some of these delights will only be around whilst stocks last.

For a little taste of what’s to come – get a sneak peek at what is on the menu in the next few days: 

Head on over to Green Man Gaming to indulge in the delicious deals in the Summer Feast starting today through the 5th August.

Green Man Gaming Publishing Strike New Publishing Deal with Moonlit S.A. for Upcoming Title Model Builder.

By | Press Releases

Global publishing deal will see PC virtual hobby simulator launch in late 2021.

London, UK 14th July, 2021. Green Man Gaming Publishing is thrilled to announce a new publishing deal with Polish development studio Moonlit S.A. for their upcoming PC virtual hobby simulator, Model Builder. This new deal will see Green Man Gaming Publishing bring this exciting new title to a global PC audience via Steam in late 2021.

Model Builder is the next generation of virtual hobby games that brings the joy of scale model building to enthusiasts and novices alike. Cut out, assemble, paint and customize an exciting range of models such as vehicles including tanks, airplanes and cars through to models from pop culture, movies and historical figures, all using a wide range of modelling tools and equipment. Once you have finished, you can display your work in virtual displays or create exciting dioramas with other models you have crafted.

“We would like to welcome the talented team at Moonlit S.A and are looking forward to publishing Model Builder as part of our ever expanding portfolio of exciting new titles for 2021” Said Helen Churchill, SVP of Publishing at Green Man Gaming. “Model Builder is a title we have been excited about since we first saw it. We knew straight away that it represents a growing and exciting genre and is a perfect fit for the Green Man Gaming Publishing division. We are excited to share more news on this great game very soon”.

We are excited to announce Green Man Gaming as a publisher of Model Builder!”  Commented Michal Gardela, CEO at Moonlit S.A. “This experienced company has a broad portfolio of games and a great reputation amongst the Steam society. Considering this fact and the approach that Green Man Gaming has presented to us, we are sure that our title is in the best hands”.

This publishing deal further builds on Green Man Gaming Publishing’s commitment to creating an exciting and varied portfolio of indie developed games for a global audience.This publishing deal with Moonlit S.A opens a whole new audience of gamers and both publisher and developer will collaborate on delivering long term post launch content with new models and gameplay modes.

Green Man Gaming Publishing will be releasing more product information on Model Builder shortly.

For more information on Green Man Gaming Publishing please visit the website at https://corporate.greenmangaming.com/news/ and for more information on Moonlit S.A please visit their website https://moonlit.games/.

-ENDS-

For more information please contact:

Mark Allen

Mark Allen PR – on behalf of Green Man Gaming Publishing

mark@markallenpr.co.uk 

About Green Man Gaming Publishing

Green Man Gaming Publishing works with developers around the world to bring great indie games to market. Green Man Gaming Publishing is a division of Green Man Gaming, the multi-award-winning global video games retailer and technology business.

About Moonlit S.A.

We are an independent game-dev studio with a software house pedigree to create complete and timeless games. We have been developing projects and technologies for major companies in Poland and abroad for over ten years.

Our technologies, such as Angular Light and Ultimate Water System, won prizes on GameINN 2017 and GameINN 2020. We are currently focusing on our release plan, including two high-quality productions: Model Builder and Dog Trainer.

Build, Explore, Battle. Craft Amazing Seafaring Vessels and Explore a Vast Gameworld in Sea of Craft

By | Press Releases

Exciting new physics-based construction and adventure sandbox game coming soon from Green Man Gaming Publishing and Wizard Games.

London, UK 10th June 2021. Green Man Gaming Publishing is excited to announce a new partnership with Wizard Games to publish the upcoming physics-based construction sandbox game Sea of Craft. Available for PC via Steam, Sea of Craft will be released in late summer 2021.

Sea of Craft is a realistic physics-based construction and adventure game with hundreds of building materials and weapons to choose from, giving you near infinite options to create unique and wonderful sea faring creations. When you’re done building, take to the treacherous waves of the Beela South Sea where wild adventures and rich bounty await you. Band together with players from around the world and do battle with mysterious monsters lurking in the depths or battle your enemies and claim untold riches!

Animated Gif of Sea of Craft game

Take a look at the new Sea of Craft trailer here
Download the press kit here
Register your interest in receiving code for Sea of Craft here

Sea of Craft features three unique gameplay styles; Singleplayer, Open Sea and Sandbox mode, all offering you the freedom to flex your creative muscles and enjoy the game your way, either alone or with other players from around the world. Craft the vessel of your dreams and take part in exciting challenges or battle for supremacy in intense PvP battles. The only limiting factor is your own imagination!

“As part of the broader investment into the publishing division, Green Man Gaming is excited to be working with Wizard Games to bring Sea of Craft to market” commented Helen Churchill, SVP of Publishing at Green Man Gaming. “We have been tracking Sea of Craft for some time, and are impressed with the marriage of physics-based construction, exhilarating single player, PVP game mode, and an impressive Early Access content plan – we believe Sea of Craft will be the complete packaging to crafting and simulation fans”

“We’ve been working on Sea of Craft for over two years. Sea of Craft has won a huge amount of love and recognition from those who’ve participated in our numerous online closed tests and offline exhibitions.” commented Changmeng Li, game producer. “Now we’re working hard polishing the EA version. In Sea of Craft the possibilities are endless and we can’t wait to see what amazing crafting antics players get up to!”

Sea of Craft will also be participating in the upcoming Steam Next Fest with Wizard Games hosting two livestream and Q+A sessions on 17th and 22nd June at 7pm BST/8pm CEST/2pm EDT/11am PDT on the Steam page.

Features of Sea of Craft

  • Play your way – Three distinct game modes catering for every playstyle!
  • Go big or go home – Immerse yourself in a beautifully crafted, 64km² open world map with realistic water physics
  • Create the vessel of your dreams – Using in depth building mechanics you can craft your seafaring vehicles using resources scattered around the world. Paint and decorate them with unique decorating items and take it to the next level by building huge, complex vessels.
  • Expand your armada – Trade ship designs with other players in the in game ship expo!
  • Go solo or buddy up – Jump into the full Singeplayer challenge based story mode or invite your friends to do battle on the high seas in intense PvP open world combat.
  • Get creative – Sandbox mode with unlimited resources to let your creativity run wild
  • Four unique minigames – Test your vessel and skills with fun and challenging minigames including Spy Ducks, Fast and Furious, Fishing Challenge, Ghost Ships (with many more to come!)

Sea of Craft will be setting sail in late summer 2021 for PC via Steam. Fans can wishlist the game now. For more information check out the official website at http://www.seaofcraft.com/ and join the conversation on the official social media channels – Twitter and Discord.

-ENDS-

For more information please contact:

Mark Allen
Mark Allen PR – on behalf of Green Man Gaming
mark@markallenpr.co.uk

About Green Man Gaming Publishing
Green Man Gaming Publishing works with developers around the world to bring great indie games to market. Green Man Gaming Publishing is a division of Green Man Gaming, the multi-award-winning global video games retailer and technology business.

About PuzzleJar (developer)
Having banded together in 2018 with full heads of hair, the lifelong gamers at PuzzleJar form a small indie games R & D team. They wield their many combined years of experience with Unity to create awesome player experiences. In partnership with Wizard Games Global – one of China’s leading game developers and publishers – PuzzleJar toils ceaselessly to bring better games to the world. Each hair fallen in the course of development is offered readily for this noble purpose

GREEN MAN GAMING PLEDGES TO #RAISETHEGAME WITH UKIE

By | Press Releases

Green Man Gaming are proud to become a #Raisethegame pledge partner, a Ukie-led initiative designed to inspire meaningful, cultural and behavioural change and promote equality, diversity and inclusion across games businesses.

Diversity and inclusion sit at the heart of Green Man Gaming, we believe games are for everyone and our industry and work should reflect this. As a pledge partner of #Raisethegame, Green Man Gaming commit to drive inclusion and diversity in the video games industry by creating a diverse workforce, reflecting greater diversity in our work, and shaping inclusive and welcoming workplaces.

Some of the projects Green Man Gaming are currently involved in include:

Green Man Gaming partners with St Mary’s University to offer internships to students from underrepresented backgrounds

By | Press Releases

Green man Gaming is thrilled to announce a partnership with St Mary’s University London as part of the BeSMART programme. See full release below:

Green Man Gaming partners with St Mary’s University to promote diversity in videogames

11th March 2021, London, UK: Green Man Gaming, the global video games eCommerce and technology business, is teaming up with St Mary’s University in Twickenham to offer internship and mentoring opportunities for BAME students, to promote diversity in the UK gaming sector.

Recent HESA data shows that BAME graduates are eight percent more likely to be unemployed than their white counterparts, as well as being less likely to have industry-specific work experience. BAME graduates tend to make 70-90 percent more applications than white graduates, yet once in role, tend to be less well paid.

UKIE estimates that approximately 10 percent of people working in games are BAME, which while higher than the creative industries, is lower than the software and IT industry. Significantly, 70 percent of people working in the games industry are male, a significant overrepresentation compared to the working population.

Through St Mary’s University’s BeSMART programme, Green Man Gaming will begin offering paid marketing internships at the firm, where they will rotate through all marketing divisions including performance marketing, brand, affiliate, influencers, CRM, and social media. They will also receive mentoring from senior Green Man Gaming staff across all areas of the business.

Ian McGregor, chief marketing officer at Green Man Gaming, said “During lockdown we have seen gamers of all ages, genders, and ethnicities taking up gaming at record levels in the UK. But the sector still fails to represent the gaming population. Diversity is a topic we at Green Man Gaming feel passionately about, and this is the latest initiative we have undertaken to improve the diversity of our sector and provide valuable skills and experience to the students who need it the most.

Obi Oputa, Career Consultant at St Mary’s University “St Mary’s University Employability Services is excited to be partnering with Green Man Gaming. It’s important that employers not just think about how to make their sectors and businesses more diverse and inclusive, but actually take action and Green Man Gaming is doing this! Through providing internships and mentoring for our students from underrepresented backgrounds, they are creating life and career enhancing opportunities, and furthering the pathways towards addressing some of the inequalities these students experience.”

Gayming Awards Winners

By | Press Releases


Last night saw the inaugural Gayming Awards winners crowned in a virtual ceremony aired on Twitch. The Gayming Awards are the world’s first award ceremony celebrating all that is great about LGBTQ video gaming. The Awards celebrate the achievements of the global gaming industry in representing and championing the LGBTQ world through video games.

Green Man Gaming proudly sponsored the award for Authentic Representation with CMO Ian McGregor presenting the award.

See a full list of winners in the official release below:

The Gayming Awards 2021 Winners Revealed!

Tell Me Why, Hades and If Found… lead the way with two wins each at the inaugural Gayming Awards, presented by EA Games, which aired on Twitch yesterday.

The queerest night in games has come to a close for this year with nine awards given out at The Gayming Awards 2021 last night to celebrate some of the greatest contributions to LGBTQ inclusion and representation in gaming. The history-making inaugural Gayming Awards were broadcast to an amazing audience of over 110,000 unique viewers.

The winners of each category were chosen by an international judging panel of LGBTQ+ video game industry professionals, with the exception of the LGBTQ Streamer of the Year Award and the Readers’ Award which were decided by public vote.

Robin Gray, founder, and editor of Gayming Magazine, had the following to say on the momentous night: “I am so proud to be able to say we have held the world’s first LGBTQ video game award show! 2020 was truly a watershed moment for LGBTQ inclusion in games and to be able to celebrate it with everyone, although virtually, was amazing! Congratulations to all the winners, well done to all the nominees and thank you again to all our sponsors! See you in 2022!”

Colin Blackwood, EA’s UK & Ireland Country Manager, said: “Congratulations to the amazing nominees and winners celebrated tonight. As a founding partner of the #RaiseTheGame pledge, EA are thrilled to sponsor the inaugural Gayming Awards, celebrating and recognising the power of inclusion of LGBTQ+, and diversity of stories and creators, in video games. We look forward to these awards becoming an annual tradition.”

If you missed the show, you can watch it back now at the following link: https://www.twitch.tv/videos/927084821

The following are The Gayming Awards 2021 winners:

Best LGBTQ Narrative Award – sponsored by Hangar 13

If Found…
DREAMFEEL

Authentic Representation Award – sponsored by Green Man Gaming

Tell Me Why
DONTNOD Entertainment/Xbox Game Studios

Best LGBTQ Character Award – sponsored by Rocksteady Studios

Tyler Ronan – Tell Me Why
DONTNOD Entertainment/Xbox Game Studios

LGBTQ Streamer of the Year Award – sponsored by Twitch

DEERE

Industry Diversity Award – sponsored by Square Enix London Mobile

I Need Diverse Games

Best LGBTQ Indie Game Award – sponsored by Xbox

If Found…
DREAMFEEL

Gayming Magazine Readers’ Award – sponsored by PlayStation

Hades
Supergiant Games

Gayming Icon Award – presented by Gayming Magazine

Robert Yang

Game of the Year – sponsored by EA Games

Hades
Supergiant Games

To find out more about the Gayming Awards 2021, including a list of all 50+ nominees, head to gaymingawards.com

Green Man Gaming continues commitment to the UN’s fight against climate crisis in 2021

By | Press Releases

Today, Green Man Gaming pledges to continue their commitment to the fight against climate crisis through the UN Environmental Programme (UNEP) initiative Playing for the Planet Alliance

Released today, the Playing for The Planet 2020 Impact Report showcases the progress the alliance has made in the last year as well as plans set out by members for 2021, including Green Man Gaming, Microsoft and Sony Interactive Entertainment.

The full report can be viewed here: Playing For The Planet 2020 Impact Report

For further information about working with Green Man Gaming and the Playing for the Planet Alliance, contact the Green Man Gaming communications team: Press@Greenmangaming.com

See the full United Nations media advisory below:

Gaming companies commit to decarbonise and reach 110 million with green activations

**Playing for the Planet Alliance releases 2020 annual impact report**

Today, the Playing for the Planet Alliance will be releasing the results of its first Annual Impact Report. The report showcases the commitment of some 19 companies that founded the UN Environment Programme-facilitated initiative, including Sony Interactive Entertainment, Microsoft, and Google Stadia in September 2019, and sets out the initiative’s plans for the coming year.

Some of the key achievements of the Alliance in 2020 were:

  • The 2020 G​reen Game Jam reached 110 million people through activations placed in games made by 11 major studios including titles such as Angry Birds and Subway Surfers;
  • Two-thirds of the companies have committed to reduce their carbon footprint with a new calculator for the industry to be created in 2021;
  • An additional 8 major companies joined the Alliance including Unity and MAG Interactive taking it to a total of 29 video gaming companies with a combined reach of well over 1.2 billion monthly active users with more studios set to join in 2021.

Sam Barratt, Chief of Youth, Education and Advocacy at UNEP and Co-Founder of the Alliance said:

“This industry has the potential to reach one in three people on the planet and will be a critical partner if we are to win the greatest multiplayer challenge of our time: climate change. We’re delighted to see the progress the Alliance has made so far and know that this is just scratching the surface of what’s possible.”

19 companies reported their progress with the following work being undertaken in 2020: Activations through play:

  • Rovio​ reached 4.1 million players through restoration and sustainability themed in-game events in Angry Birds/2
  • Wildworks:​launched restoration & renewable energy features in-game engaging over 6.6 million players and drove reforestation with over 16k trees planted in Zambia
  • Internet of Elephants ​launched “Run Wild 2020” to engage urban runners with animals in the wild
  • Pixelberry l​aunched an interactive book to get players to get more involved with environmental activism in their game choices
  • Green Man Gaming​will run a major tree planting programme
  • Playmob ​reached more than 10 million people who took action to vote on climate
    action
  • Through the Jam,​Creative Mobile​ raised funds for Wolf Conservation Trust andReliance​ ran multiple awareness messages across their games.

Carbon and energy:

  • Sony was able to create energy efficiencies that meant PS5 uses less energy in certain modes than PS4 did at launch in addition to a range of other commitments
  • Microsoft will deliver on the company-wide goal of being carbon neutral by 2030
  • Supercell:​became carbon neutral, offset 200% of their direct carbon footprint and 100% of carbon emissions generated by players
  • Niantic​ are developing plans for net zero in 2021
  • Space Ape​: Not only did Space Ape co-ran the Green Game Jam 2020, they also offset 200% of their studio’s carbon footprint, as well as the footprint generated by playing their games
  • Sports Interactive: r​educed twenty-five tonnes of CO2 equivalent alongside 13 tonnes of plastic with new packaging for Football Manager 2020
  • Sybo:​ co-ran the Green Game Jam 2020 and offset more than double their office carbon footprint
  • Strangeloop: will go carbon neutral by 2022
  • Ubisoft: will accelerate their progress toward net zero

Research and insight:​

  • Google Stadia ​are producing a sustainable game development guide and working on a study on the science of inspiring behavioural change through video games

In 2021 the Alliance will focus on priorities including:

  • Integrating authentic green activations in games: ​building on the success of the 2020 Green Game Jam, the aim this year is to reach 1 billion monthly active users with environmental messaging and a focus on restoration as the core theme. The Jam will be launched in March
  • Restoration and Decarbonisation: to support companies to decarbonise and to support action around the theme of restoration and conservation of forests, with the aim of reaching 1 billion gamers and securing 10 million actions on this agenda. The industry also plans to host a summit on this agenda at COP26 in Glasgow

With the support of GRID-Arendal and Playmob, the United Nations Environment Programme (UNEP) facilitated the launch of the Alliance in September 2019.

Green Man Gaming supports Payload Studios Game Incubator for Underrepresented Developers

By | Press Releases

Payload Studios today announced Green Man Gaming as a partner for their new inclusion initiative – a game incubator open to early-stage studio founders from across the UK from traditionally underrepresented backgrounds. 

In addition, Helen Churchill,  SVP Publishing at Green Man Gaming will support the programme as a mentor. 

Ian McGregor, CMO, Green Man Gaming said:

“Inclusion is a core value at Green Man Gaming, we believe games are for everyone and everyone should have the opportunity to create them. We are excited to partner with Payload Studios on this initiative to help support creative talent from underrepresented groups and drive diversity within the UK industry.”

For more information please see the official press release below or visit https://tentacle.zone/incubator/

Payload Studios Launches Games Incubator for Underrepresented Developers

Launched with support from industry partners, this fully virtual programme is open to founders from underrepresented backgrounds in the UK.
Partners include Creative England’s Creative Enterprise, Tonic Games Group, Green Man Gaming, University of Greenwich and Ukie.

  • Up to 8 sponsored places available for early stage studio founders across the UK from underrepresented groups.
  • Peer-to-peer learning with existing Tentacle Zone residents.
  • Applications close on February 24th, 2021. Programme starts in March 2021 and ends in June 2021.

Applications open from January 13 – February 24, 2021

London, January 13th 2021 – Payload Studios today launched its new inclusion initiative for 2021. The creators of TerraTech are calling for up to eight early-stage game developers from underrepresented groups to apply to its new Tentacle Zone Incubator programme. The incubator, with support from partners Tonic Games, Green Man Gaming and Creative England’s Creative Enterprise, will offer sponsored places for founders from backgrounds traditionally underrepresented in the games industry. These groups include, but are not limited to, POC, lower socioeconomic backgrounds, LGBTQ+, people from underrepresented genders (cis women, trans women, trans men, non-binary), disabilities and neurodiversities.

The successful applicants will benefit from peer-to-peer learning with more established studios, as well as mentoring and tutoring from a diverse group of industry experts in five key areas, across a four month business support programme:

  1. Soft skills sessions – confidence, public speaking, networking
  2. Business planning; preparing your studio for the future
  3. Production, design and development
  4. Marketing and PR
  5. Funding and finance

The incubator’s academic partner, the University of Greenwich, has been chosen due to the institution’s strong understanding of the social barriers facing students in game development, especially from underrepresented groups.

For details of how to sign up go here: LINK

Russell Clarke, Co-Founder and CEO of Payload Studios and Nisha Valand, Programme Director of Tentacle Zone Workspace stated:

“Making workplaces and the industry more inclusive is not an overnight task, but the more we learn about diversity and inclusion, the more we realise that we should and can, be taking action to challenge the inequity in the games industry. We are delighted to be working closely with our partners Creative England’s Creative Enterprise, Tonic Games Group, Green Man Gaming, Ukie and the University of Greenwich as well as those industry professionals who have signed up to help deliver our new incubator programme. At Payload, we have always valued the benefits of being part of a strong community of game developers and we hope that via our Tentacle Zone platform and the learnings from our Game On initiative so far, we can help drive positive change by supporting early stage founders from traditionally underrepresented backgrounds.”

Dr. Jo Twist OBE, CEO of Ukie, stated:

“The Tentacle Zone Incubator is a perfect example of how the principles of the industry-wide #RaiseTheGame pledge can be turned into meaningful action. Initiatives like this play an important role in making our sector more equal, diverse and inclusive and we encourage founders from all underrepresented backgrounds to apply.”

Haley Edwards, Creative Enterprise Programme Manager, added:

“The UK’s games industry continues to be an impressive driving force for the nation’s economy, yet research shows, for example, that people of colour and women remain underrepresented, particularly in leadership roles. We’re proud to be collaborating on this vital programme to give opportunity for underrepresented founders from across England to grow their games businesses with support from the industry’s leaders.”

Darrenlloyd Gent, Programme Leader and Principal Lecturer, Games and Digital Media at University of Greenwich stated:

“At the University of Greenwich we’ve sought to support the games industry as well as our local community, and this initiative very much mirrors the diverse nature of our university, as well as the independent and resourceful graduates that our games degrees produce”.

Ian McGregor, CMO, Green Man Gaming said:

“Inclusion is a core value at Green Man Gaming, we believe games are for everyone and everyone should have the opportunity to create them. We are excited to partner with Payload Studios on this initiative to help support creative talent from underrepresented groups and drive diversity within the UK industry.”

Luke Gibson, Director of Business Operations, Tonic Games Group stated:

“At Tonic Games Group, we believe that games are for everyone! That means backing a future that includes more diverse creators, players, and games. We want to support a wider set of people and help equip them with the skills and opportunities to build rewarding careers and amazing studios. The Tentacle Zone has a remarkable track record of amplifying voices, so we’re delighted to partner with them in their mission to create more and better opportunities for founders from underrepresented backgrounds.”

This year’s incubator programme is the evolution of Payload Studios’ established Tentacle Zone initiative, which includes a virtual community of games studios and digital programme for existing residents, exhibition stand, a co-working space and incorporates the principles of the company’s diversity initiative, Game On.

Popsa taps into the Gaming Market with Green Man Gaming

By | Blog, Press Releases

London, UK – 1st December 2020: AI photo printing app Popsa today announces a partnership with Green Man Gaming to reach gaming audiences this holiday season. The videogame eCommerce platform will leverage an extensive network of social influencers within the gaming sector in a tailored campaign to connect Popsa with target audiences in the US and UK.

There are 2.7Bn* gamers in the world, with an estimated 1 in 2 people in the UK (35.2M) and 3 in 4 (164M) in the United States. This represents an opportunity for brands to increase their visibility by tapping into this audience through preferred channels including social media influencers. *Newzoo 

Green Man Gaming have direct relationships with over 5,500 gaming content-creators worldwide through the GMG Ambassador Program, connecting partners with the right influencers to reach target communities and creating engaging content that converts consumers. 

Popsa are one of the fastest-growing tech companies in the UK. Their goal is to generate beautiful photo products and personal photobooks entirely in the background, selecting the best user-generated content via machine learning algorithms before programmatically designing appropriate layouts. The campaign will focus on introducing Popsa as a present for loved ones, made without effort, in this key gifting period. 

“For brands operating outside the games industry, reaching these diverse audiences can be a major challenge as they are not familiar with the characteristics or preferences of gaming sub-groups” Said Paul Turner, EVP Marketing, Green Man Gaming  “We work with thousands of gaming influencers and their communities around the world every day and understand what makes them tick. We’re thrilled to be able to utilise our expertise and network to help Popsa genuinely connect with gamers” 

“Popsa is for everyone and from seeing the incredible engagement and following of gaming influencers we’ve wanted to explore this market for quite some time however we didn’t have the gaming expertise or relationships to reach them authentically. Green Man Gaming are experts in this field, they live and breathe videogames. Not only can they connect us with the right gaming influencers and their communities but guide us to create integrated and authentic content for this audience.Veronica Schraff, Influencer Marketing Manager, Popsa

The campaign runs  through the December gifting period.