We spoke to Adele Simpson - EVP of Performance Marketing at Green Man Gaming to understand a bit more about how Steam tracks UTM data within it's portal and if you can trust the data to be accurate for conversions and wish lists.

We won the Great British Industry International Success Award!

If this is your first time heading to Develop:Brighton next week, you’re in for a treat. For new game studios, it’s an unmatched networking moment: publishers, tool makers, investors and service partners- all under one roof- focused on bringing games to life.

Last week, we unveiled Green Man Gaming Distribution—a refreshed, forward-facing brand for all things third-party retail—while serving as headline sponsor for the 2025 MCV/DEVELOP Awards.

Recognising talent lifts the whole industry, which is why we are proud to step on-stage this year as headline sponsor of the 2025 MCV/DEVELOP Awards. From recruitment specialists to breakthrough games, the ceremony (19 June, Royal Lancaster London) remains a staple on the UK calendar. We are thrilled to help celebrate the people who keep our sector thriving.

Last week Green Man Gaming’s Ian McGregor (CMO), Alex Cook (EVP Commercial Aquisition) and Adele Simpson (EVP Performance Marketing) wrapped up UKIE’s Insights Month with a frank, look at what really powers a successful game launch. Below is the distilled cheat-sheet of hard-won advice you can apply today.

We’re thrilled to announce that Alex Cook will spearhead Green Man Gaming’s new arm, as Executive Vice President of Commercial Acquisition. In this newly created role, Alex will sit at the very top of our content funnel—scouting, negotiating, and closing deals for new games and IP across our Store, Publishing, Distribution, and Marketing businesses.

Green Man Gaming is officially 15 years young this month, and we’re marking the milestone exactly the way gamers like it-with a blockbuster birthday sale running across the entire store. From cult indies to AAA icons, thousands of titles from 1,250+ publishing partners are discounted right now, so consider this your golden ticket to expand the backlog guilt-free.

Green Man Gaming are proud headline sponsors of the MCV/Develop awards which will be returning on Thursday, June 19, 2025.

Launching a game in today’s market isn’t easy. The industry is more competitive and unpredictable than ever, and getting your game in front of the right audience (and actually converting that into sales) can feel like a mammoth task. There are so many elements that go into creating and marketing a game, just keeping track of everything is a full-time job.

Green Man Gaming were honoured to be sponsors of the UKIE awards 2025.

Here's a quick summary of how the day unfolded: