Hong Kong-based publisher Oasis Games approached us in 2019 to drive brand awareness for their new free-to-play PC game Steel Circus.
With a roster of hugely successful games such as Legend Online, Naruto Online and Shenmue III they reach over 200 million customers worldwide but wanted to build their presence in the western games market.
To gain traction with an engaged audience, Green Man Gaming selected 6 US-based influencers to create a total of 10 YouTube videos. Since authenticity was key in establishing a foothold in the market for this product, a range of influencers were selected, from ‘variety’ gaming channels to well-known Rocket League players, and all produced content that was in keeping with their usual style.
The influencer campaign was supported by a wider brand awareness campaign with key placements and articles on IGN, Gamespot, Green Man Gaming’s Free To Play Hub and an outbound campaign which included placement in the Intel Gaming Access newsletter, Green Man Gaming’s email campaigns and social coverage.
YouTube video views
YouTube video likes
Campaign Video Views