London, UK – 1st December 2020: AI photo printing app Popsa today announces a partnership with Green Man Gaming to reach gaming audiences this holiday season. The videogame eCommerce platform will leverage an extensive network of social influencers within the gaming sector in a tailored campaign to connect Popsa with target audiences in the US and UK.
There are 2.7Bn* gamers in the world, with an estimated 1 in 2 people in the UK (35.2M) and 3 in 4 (164M) in the United States. This represents an opportunity for brands to increase their visibility by tapping into this audience through preferred channels including social media influencers. *Newzoo
Green Man Gaming have direct relationships with over 5,500 gaming content-creators worldwide through the GMG Ambassador Program, connecting partners with the right influencers to reach target communities and creating engaging content that converts consumers.
Popsa are one of the fastest-growing tech companies in the UK. Their goal is to generate beautiful photo products and personal photobooks entirely in the background, selecting the best user-generated content via machine learning algorithms before programmatically designing appropriate layouts. The campaign will focus on introducing Popsa as a present for loved ones, made without effort, in this key gifting period.
“For brands operating outside the games industry, reaching these diverse audiences can be a major challenge as they are not familiar with the characteristics or preferences of gaming sub-groups” Said Paul Turner, EVP Marketing, Green Man Gaming “We work with thousands of gaming influencers and their communities around the world every day and understand what makes them tick. We’re thrilled to be able to utilise our expertise and network to help Popsa genuinely connect with gamers”
“Popsa is for everyone and from seeing the incredible engagement and following of gaming influencers we’ve wanted to explore this market for quite some time however we didn’t have the gaming expertise or relationships to reach them authentically. Green Man Gaming are experts in this field, they live and breathe videogames. Not only can they connect us with the right gaming influencers and their communities but guide us to create integrated and authentic content for this audience.” Veronica Schraff, Influencer Marketing Manager, Popsa
The campaign runs through the December gifting period.