Press Releases

LDN UTD and Green Man Announce Strategic Partnership

By | Press Releases

London, 6th October 2021: LDN UTD, the purpose driven esports org, today announces a strategic partnership with multi-award-winning global video game retailer, publisher, and distributor, Green Man Gaming. LDN UTD and Green Man Gaming will continue to use gaming and esports to raise awareness of social issues such as inclusion, representation and mentorship including a joint programme at LDN UTD’s forthcoming Centre of Excellence. The partnership will also see the combined communities benefit from a range of unique opportunities from customised digital offerings to bespoke esports tournaments and many more.

LDN UTD has become synonymous with addressing social issues via physical and online events, and most recently hosted UTD Against Racism with the Rio Ferdinand Foundation, and last month launched a community purpose-driven NFT campaign. With its Centre of Excellence due to open in Camden in London later this month, it will be the first purpose driven esports venue to offer gamers a safe space to play video games, and attend workshops on mental/physical health and fitness, and be offered opportunities to further education or employment prospects.

Green Man Gaming has long been recognised as a global video game retailer, publisher and distributor, and has a long history of being involved in social causes. Most recently pledging to continue the fight against climate crisis through the UN Environmental Programme initiative Playing for the Planet Alliance and supporting developers and students from underrepresented backgrounds through initiatives with Payload Studios and St Mary’s University. The team were recognised at the St. Mary’s Be Smart/ Employability Confident Awards 2021 for their contribution to the Be SMART Programme in 2021, offering paid internships and mentoring to students from underrepresented backgrounds.

Oliver Weingarten, Founder/CEO of LDN UTD said “It always makes sense to partner with organisations that align with values and can enhance our offerings to the community, and with Green Man Gaming, we have the perfect partner to form a long term strategic partnership that encompasses many elements. The partnership with GMG will allow us to reach even more people with our messaging, which can only be a positive.”

Ian McGregor, CMO Green Man Gaming
“At Green Man Gaming, we believe that games are for everyone and have the power to drive positive change. In LDN UTD we have found a partner that shares our values and drive to use games for good. We’re excited to embark on this partnership that will not only benefit our direct consumers but has the potential to reach and serve the wider games community.”

LDN UTD unites professional esports and grassroots gaming with healthy lifestyle and social issues, and its grassroots League of Legends teams recently won the UKEL. Using the medium of esports and gaming to address social issues, it has recently launched a purpose driven NFT campaign and has previously held campaigns around racism, knife crime, diversity, nutrition, loneliness and education, and has worked with stakeholders including the Mayor of London, as well as the Rio Ferdinand Foundation, Man City, Matchroom Sport, grime artist P Money, musician Heather Small, PDC darts player Devon Petersen, and BAFTA winning actor Colin Salmon.

Check out our sizzle reel:


Green Man Gaming raises funds for disability charity, SpecialEffect

By | Press Releases

Green Man Gaming is proud to announce that it has raised £1800 for one of its key charity partners, SpecialEffect.

A charity which helps physically-disabled people enjoy video games, the organisation uses bespoke solutions such as eye-gaze technology and modified controllers to assist in making some of the world’s most popular gaming titles inclusive and accessible for all.

To raise money for SpecialEffect, Green Man Gaming offered a raffle prize of a £3000 holiday at the IRL industry event, run by trade magazine MCV/Develop. This raised a total of £900, which Green Man Gaming are matching to make a total of £1800. The money raised at IRL will contribute to SpecialEffect’s annual fundraiser, One Special Day.

Green Man Gaming’s founder and CEO, Paul Sulyok, said: “We are very excited to have partnered with MCV/DEVELOP for their IRL event, and even more thrilled to have raised money for our friends at SpecialEffect, who make such a difference to so many lives.”

Click below to watch a short video from SpecialEffect. You can also make a contribution to the fundraiser here.


Green Man Gaming recognised by St Mary’s University London for its outstanding contribution to diversity and inclusion programme Be SMART

By | Press Releases

Green Man Gaming has been recognised at the St. Mary’s Be Smart/ Employability Confident Awards 2021 for their contribution to the Be SMART Programme in 2021.

The partnership kicked off in March 2021 with Green Man Gaming offering paid marketing internships for St. Mary’s University students from underrepresented backgrounds through the Be SMART programme.

The internship rotated through all marketing divisions including performance marketing, brand, affiliate, influencers, CRM, and social media as well as mentoring from senior Green Man Gaming staff across all areas of the business.

Green Man Gaming has been recognised for the Outstanding Employer Contribution Award with the university commenting:

“We recognise Green Man Gaming for demonstrating true partnership; their commitment to equality, diversity and inclusion, and prioritizing student welfare and growth went beyond and above. We thank GMG HR Manager, Ilona Popczyk, for tirelessly supporting not just Be SMART but our other projects. She has been an instrument for change, and an ally. We are grateful to her and GMG.”

The company was also awarded the runner-up award for the Best Internship Provider Award. Feedback from the inaugural intern in the programme commenting:

“They made me feel right at home. They were so helpful when I was going through mental health issues and for the first time I
felt human and that I was allowed to be stressed. I have learned so much about Marketing and made so many new connections.”

Green Man Gaming Publishing Signs Global Deal With Roguelite Village-Builder Kainga: Seeds of Civilization

By | Press Releases

Solo dev project boosted by global publishing and marketing support

London, United Kingdom – 5th August, 2021.

Green Man Gaming Publishing has signed a new global publishing deal with Erik Rempen, solo game designer of the exciting and highly anticipated new roguelite village-builder Kainga: Seeds of Civilization. Scheduled for a late 2021 release on PC via Steam, Kainga: Seeds of Civilization immerses players in a unique procedurally generated world full of mystery and surprise as they take on the role of the village Thinker, tasked with passing the players’ decisions and commands on to the people.

“Kainga has been on our radar for some time and we are thrilled to be able to bring our publishing expertise to this innovative new game” commented Helen Churchill, SVP of Publishing at Green Man Gaming Publishing. “Erik has worked tirelessly to make his vision a reality and we are excited to be part of this journey with him. Kainga: Seeds of Civilizationis the perfect title for our growing portfolio and re-enforces our commitment to discover the best indie titles and provide the perfect launchpad for them to hit that all important global audience”.

“I am so excited to be working with the Green Man Gaming Publishing team and look forward to utilizing their global publishing experience for the launch of Kainga: Seeds of Civilization”. Said Erik Rempen, self taught solo game designer. “I have been blown away by the support and love for my game so far and I know that with their publishing support, I can fully focus my attention on creating the game I envisioned when I started this project and delivering a truly exceptional gameplay experience to the community”.

Checkout the trailer for Kainga: Seeds of Civilization here

A press kit for  can be downloaded here

Hands on Preview Code is now available for Kainga: Seeds of Civilization – request a copy here 

Kainga: Seeds of Civilization is a roguelite village-builder set in a world full of mystery and surprise. Taking on the role of the Thinker, the leader of the village, you will need to adapt to the procedurally generated environment and surroundings and make the right choices to allow your people and village to flourish. The Thinker is responsible for passing the players’ decisions and commands on to the people. Although the citizens are somewhat expendable, if the Thinker falls, you lose. Much like the king in chess, they’re weak and vulnerable and must be protected at all costs.

Instead of following the long-winded city builder formula, Kainga: Seeds of Civilization is focused on short, 30 minute to 1 hour challenges. Each challenge is a fresh and diverse experience in a new location which still allows the player to make progression between runs.

Features of Kainga: Seeds of Civilization.

  • Create A Unique Culture. Using the unique thinker skill tree, select research from a diverse branching technology tree inspired by civilizations around the world, make your mark on the world, with your choice of buildings, festivals, resource production and more!
  • Adapt to Your Surroundings. Use the terrain and resources to your advantage, keep an eye on the resources you have available and carefully plan and adapt to an ever changing environment, as you battle against the elements, disasters, other villages and even the beasts that roam the lands.
  • Train Units and Tame Beasts. Keep your village safe by researching technologies to equip your villagers with weapons to repeal attacks, or even use the beasts to your advantage by taming them and turning them on your rivals.
  • Acquire New Knowledge for Future Runs. Every end carries the seed of a new beginning, unlock new technology, biomes and challenges to add further complexity to each run.. Earn Karma to purchase advanced structure types and rescue thinkers to play with their leadership style and unique quirks.
  • Live Amongst or Upon Giant Beasts. The wildlife of these lands wander and interact with the environment, and often destroy those in their way. Can you learn to live with these animals? Or better yet, manage to tame them and build upon them.
  • Build Legendary Structures. From towering stone menhirs, to great halls and more. Construct and protect massive buildings using materials sourced from around the map.
  • Customize Your Playstyle. Choose a look and starting layout personalized to how you play best before diving into the procedurally generated world and putting your skills to the test.

Kainga: Seeds of Civilization will be available for PC via Steam in late 2021. Fans can also wishlist the game on Steam here.

For more information please visit the official website here, follow Kainga: Seeds of Civilization’s journey on social media via Twitter and don’t forget to join the conversation on the official Discord channel.

Head of Publishing Helen Churchill talks mentoring in the industry with Payload Studios

By | Press Releases

Green Man Gaming’s SVP of Publishing Helen Churchill spoke to partner Payload Studio’s about the importance of mentoring in the games industry as part of the Tentacle Zone incubator programme.

Helen is a mentor for Payload Studio’s inaugural Tentacle Zone incubator for indie studio founders from underrepresented backgrounds, for which Green Man Gaming is a partner.

From my experience, it is the support and guidance [mentorship brings] that helps build the confidence to thrive and sense someone has your back that is most valuable in this industry.

“From my experience, it is the support and guidance [mentorship brings] that helps build the confidence to thrive and sense someone has your back that is most valuable in this industry.”

The full interview can be read here

Sweet Summer Savings at Green Man Gaming’s Summer Feast

By | Press Releases

Over 3000 on-sale products and Delicious Daily Deals 

Thursday 15th July 2021 London, UK: Green Man Gaming is serving up a banquet full of sweet summer savings in the Green Man Gaming Summer Feast starting today. Running through to the 5th August, there will be plenty of treats for gamers to devour with up to 85% off. 

Featuring over 3,000 on-sale products, each day gets tastier with the addition of 50 Boosted  Deals. These scrumptious market-leading savings will feature across 5 main categories: 

These hand-picked products will be on-sale throughout the feasting period but players looking for the most mouth-watering discounts should pick these games up in their 72-hour boosted period. 

As if that wasn’t enough, customers should check back daily for a special ‘Extra Topping’ treat, which will range from free games through to great, limited time discounts on upcoming releases. They’ll need to be quick though, some of these delights will only be around whilst stocks last.

For a little taste of what’s to come – get a sneak peek at what is on the menu in the next few days: 

Head on over to Green Man Gaming to indulge in the delicious deals in the Summer Feast starting today through the 5th August.

Green Man Gaming Publishing Strike New Publishing Deal with Moonlit S.A. for Upcoming Title Model Builder.

By | Press Releases

Global publishing deal will see PC virtual hobby simulator launch in late 2021.

London, UK 14th July, 2021. Green Man Gaming Publishing is thrilled to announce a new publishing deal with Polish development studio Moonlit S.A. for their upcoming PC virtual hobby simulator, Model Builder. This new deal will see Green Man Gaming Publishing bring this exciting new title to a global PC audience via Steam in late 2021.

Model Builder is the next generation of virtual hobby games that brings the joy of scale model building to enthusiasts and novices alike. Cut out, assemble, paint and customize an exciting range of models such as vehicles including tanks, airplanes and cars through to models from pop culture, movies and historical figures, all using a wide range of modelling tools and equipment. Once you have finished, you can display your work in virtual displays or create exciting dioramas with other models you have crafted.

“We would like to welcome the talented team at Moonlit S.A and are looking forward to publishing Model Builder as part of our ever expanding portfolio of exciting new titles for 2021” Said Helen Churchill, SVP of Publishing at Green Man Gaming. “Model Builder is a title we have been excited about since we first saw it. We knew straight away that it represents a growing and exciting genre and is a perfect fit for the Green Man Gaming Publishing division. We are excited to share more news on this great game very soon”.

We are excited to announce Green Man Gaming as a publisher of Model Builder!”  Commented Michal Gardela, CEO at Moonlit S.A. “This experienced company has a broad portfolio of games and a great reputation amongst the Steam society. Considering this fact and the approach that Green Man Gaming has presented to us, we are sure that our title is in the best hands”.

This publishing deal further builds on Green Man Gaming Publishing’s commitment to creating an exciting and varied portfolio of indie developed games for a global audience.This publishing deal with Moonlit S.A opens a whole new audience of gamers and both publisher and developer will collaborate on delivering long term post launch content with new models and gameplay modes.

Green Man Gaming Publishing will be releasing more product information on Model Builder shortly.

For more information on Green Man Gaming Publishing please visit the website at and for more information on Moonlit S.A please visit their website


For more information please contact:

Mark Allen

Mark Allen PR – on behalf of Green Man Gaming Publishing 

About Green Man Gaming Publishing

Green Man Gaming Publishing works with developers around the world to bring great indie games to market. Green Man Gaming Publishing is a division of Green Man Gaming, the multi-award-winning global video games retailer and technology business.

About Moonlit S.A.

We are an independent game-dev studio with a software house pedigree to create complete and timeless games. We have been developing projects and technologies for major companies in Poland and abroad for over ten years.

Our technologies, such as Angular Light and Ultimate Water System, won prizes on GameINN 2017 and GameINN 2020. We are currently focusing on our release plan, including two high-quality productions: Model Builder and Dog Trainer.

Build, Explore, Battle. Craft Amazing Seafaring Vessels and Explore a Vast Gameworld in Sea of Craft

By | Press Releases

Exciting new physics-based construction and adventure sandbox game coming soon from Green Man Gaming Publishing and Wizard Games.

London, UK 10th June 2021. Green Man Gaming Publishing is excited to announce a new partnership with Wizard Games to publish the upcoming physics-based construction sandbox game Sea of Craft. Available for PC via Steam, Sea of Craft will be released in late summer 2021.

Sea of Craft is a realistic physics-based construction and adventure game with hundreds of building materials and weapons to choose from, giving you near infinite options to create unique and wonderful sea faring creations. When you’re done building, take to the treacherous waves of the Beela South Sea where wild adventures and rich bounty await you. Band together with players from around the world and do battle with mysterious monsters lurking in the depths or battle your enemies and claim untold riches!

Animated Gif of Sea of Craft game

Take a look at the new Sea of Craft trailer here
Download the press kit here
Register your interest in receiving code for Sea of Craft here

Sea of Craft features three unique gameplay styles; Singleplayer, Open Sea and Sandbox mode, all offering you the freedom to flex your creative muscles and enjoy the game your way, either alone or with other players from around the world. Craft the vessel of your dreams and take part in exciting challenges or battle for supremacy in intense PvP battles. The only limiting factor is your own imagination!

“As part of the broader investment into the publishing division, Green Man Gaming is excited to be working with Wizard Games to bring Sea of Craft to market” commented Helen Churchill, SVP of Publishing at Green Man Gaming. “We have been tracking Sea of Craft for some time, and are impressed with the marriage of physics-based construction, exhilarating single player, PVP game mode, and an impressive Early Access content plan – we believe Sea of Craft will be the complete packaging to crafting and simulation fans”

“We’ve been working on Sea of Craft for over two years. Sea of Craft has won a huge amount of love and recognition from those who’ve participated in our numerous online closed tests and offline exhibitions.” commented Changmeng Li, game producer. “Now we’re working hard polishing the EA version. In Sea of Craft the possibilities are endless and we can’t wait to see what amazing crafting antics players get up to!”

Sea of Craft will also be participating in the upcoming Steam Next Fest with Wizard Games hosting two livestream and Q+A sessions on 17th and 22nd June at 7pm BST/8pm CEST/2pm EDT/11am PDT on the Steam page.

Features of Sea of Craft

  • Play your way – Three distinct game modes catering for every playstyle!
  • Go big or go home – Immerse yourself in a beautifully crafted, 64km² open world map with realistic water physics
  • Create the vessel of your dreams – Using in depth building mechanics you can craft your seafaring vehicles using resources scattered around the world. Paint and decorate them with unique decorating items and take it to the next level by building huge, complex vessels.
  • Expand your armada – Trade ship designs with other players in the in game ship expo!
  • Go solo or buddy up – Jump into the full Singeplayer challenge based story mode or invite your friends to do battle on the high seas in intense PvP open world combat.
  • Get creative – Sandbox mode with unlimited resources to let your creativity run wild
  • Four unique minigames – Test your vessel and skills with fun and challenging minigames including Spy Ducks, Fast and Furious, Fishing Challenge, Ghost Ships (with many more to come!)

Sea of Craft will be setting sail in late summer 2021 for PC via Steam. Fans can wishlist the game now. For more information check out the official website at and join the conversation on the official social media channels – Twitter and Discord.


For more information please contact:

Mark Allen
Mark Allen PR – on behalf of Green Man Gaming

About Green Man Gaming Publishing
Green Man Gaming Publishing works with developers around the world to bring great indie games to market. Green Man Gaming Publishing is a division of Green Man Gaming, the multi-award-winning global video games retailer and technology business.

About PuzzleJar (developer)
Having banded together in 2018 with full heads of hair, the lifelong gamers at PuzzleJar form a small indie games R & D team. They wield their many combined years of experience with Unity to create awesome player experiences. In partnership with Wizard Games Global – one of China’s leading game developers and publishers – PuzzleJar toils ceaselessly to bring better games to the world. Each hair fallen in the course of development is offered readily for this noble purpose


By | Press Releases

Green Man Gaming are proud to become a #Raisethegame pledge partner, a Ukie-led initiative designed to inspire meaningful, cultural and behavioural change and promote equality, diversity and inclusion across games businesses.

Diversity and inclusion sit at the heart of Green Man Gaming, we believe games are for everyone and our industry and work should reflect this. As a pledge partner of #Raisethegame, Green Man Gaming commit to drive inclusion and diversity in the video games industry by creating a diverse workforce, reflecting greater diversity in our work, and shaping inclusive and welcoming workplaces.

Some of the projects Green Man Gaming are currently involved in include:

Green Man Gaming partners with St Mary’s University to offer internships to students from underrepresented backgrounds

By | Press Releases

Green man Gaming is thrilled to announce a partnership with St Mary’s University London as part of the BeSMART programme. See full release below:

Green Man Gaming partners with St Mary’s University to promote diversity in videogames

11th March 2021, London, UK: Green Man Gaming, the global video games eCommerce and technology business, is teaming up with St Mary’s University in Twickenham to offer internship and mentoring opportunities for BAME students, to promote diversity in the UK gaming sector.

Recent HESA data shows that BAME graduates are eight percent more likely to be unemployed than their white counterparts, as well as being less likely to have industry-specific work experience. BAME graduates tend to make 70-90 percent more applications than white graduates, yet once in role, tend to be less well paid.

UKIE estimates that approximately 10 percent of people working in games are BAME, which while higher than the creative industries, is lower than the software and IT industry. Significantly, 70 percent of people working in the games industry are male, a significant overrepresentation compared to the working population.

Through St Mary’s University’s BeSMART programme, Green Man Gaming will begin offering paid marketing internships at the firm, where they will rotate through all marketing divisions including performance marketing, brand, affiliate, influencers, CRM, and social media. They will also receive mentoring from senior Green Man Gaming staff across all areas of the business.

Ian McGregor, chief marketing officer at Green Man Gaming, said “During lockdown we have seen gamers of all ages, genders, and ethnicities taking up gaming at record levels in the UK. But the sector still fails to represent the gaming population. Diversity is a topic we at Green Man Gaming feel passionately about, and this is the latest initiative we have undertaken to improve the diversity of our sector and provide valuable skills and experience to the students who need it the most.

Obi Oputa, Career Consultant at St Mary’s University “St Mary’s University Employability Services is excited to be partnering with Green Man Gaming. It’s important that employers not just think about how to make their sectors and businesses more diverse and inclusive, but actually take action and Green Man Gaming is doing this! Through providing internships and mentoring for our students from underrepresented backgrounds, they are creating life and career enhancing opportunities, and furthering the pathways towards addressing some of the inequalities these students experience.”