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Popsa taps into the Gaming Market with Green Man Gaming

By | Blog, Press Releases

London, UK – 1st December 2020: AI photo printing app Popsa today announces a partnership with Green Man Gaming to reach gaming audiences this holiday season. The videogame eCommerce platform will leverage an extensive network of social influencers within the gaming sector in a tailored campaign to connect Popsa with target audiences in the US and UK.

There are 2.7Bn* gamers in the world, with an estimated 1 in 2 people in the UK (35.2M) and 3 in 4 (164M) in the United States. This represents an opportunity for brands to increase their visibility by tapping into this audience through preferred channels including social media influencers. *Newzoo 

Green Man Gaming have direct relationships with over 5,500 gaming content-creators worldwide through the GMG Ambassador Program, connecting partners with the right influencers to reach target communities and creating engaging content that converts consumers. 

Popsa are one of the fastest-growing tech companies in the UK. Their goal is to generate beautiful photo products and personal photobooks entirely in the background, selecting the best user-generated content via machine learning algorithms before programmatically designing appropriate layouts. The campaign will focus on introducing Popsa as a present for loved ones, made without effort, in this key gifting period. 

“For brands operating outside the games industry, reaching these diverse audiences can be a major challenge as they are not familiar with the characteristics or preferences of gaming sub-groups” Said Paul Turner, EVP Marketing, Green Man Gaming  “We work with thousands of gaming influencers and their communities around the world every day and understand what makes them tick. We’re thrilled to be able to utilise our expertise and network to help Popsa genuinely connect with gamers” 

“Popsa is for everyone and from seeing the incredible engagement and following of gaming influencers we’ve wanted to explore this market for quite some time however we didn’t have the gaming expertise or relationships to reach them authentically. Green Man Gaming are experts in this field, they live and breathe videogames. Not only can they connect us with the right gaming influencers and their communities but guide us to create integrated and authentic content for this audience.Veronica Schraff, Influencer Marketing Manager, Popsa

The campaign runs  through the December gifting period.  

140M Internet café users gain access to full Green Man Gaming portfolio through ShunWang Technology’s platform

By | Press Releases

London, UK, 24th June 2020 – Today Green Man Gaming and Hangzhou ShunWang Technology revealed details of a new global partnership that will give 140M Internet café users across China, Malaysia, and South Korea access to the entire Green Man Gaming eCommerce store portfolio through ShunWang Technology’s platform.

  • Launched today, over 140M users in China, Malaysia, and South Korea can now access the full Green Man Gaming portfolio of titles
  • Green Man Gaming welcomes all publishers, independent studios, and developers worldwide to join their global Digital Partners Programme, offering them fully localised, specialised marketing and eCommerce expertise to reach this new audience.
  • ShunWang Technology has an absolute leading position in the global Internet cafe market enhanced by their cloud gaming platform, which thanks to this new partnership with Green Man Gaming, now offers café users an unrivalled choice of gaming experiences.

An exciting opportunity for any publisher or developer looking to raise their profile and successfully navigate their route into the Chinese market, Green Man Gaming has partnered with ShunWang Technology to bring the entire Green Man Gaming eCommerce store to over 80% of China’s Internet cafes, and over 60% in Malaysia and South Korea.

Paul Sulyok, CEO Green Man Gaming said, “This is a very exciting time to be part of the Green Man Gaming ecosystem. Following the creation of our Digital Partners Programme at the end of last year, this new partnership with ShunWang Technology now offers publishers access to our distribution, retail, marketing, and community expertise in China.

Many game companies struggle without the cultural knowledge and technology to successfully promote or sell a game in China. We already have in place the team who know exactly what these gamer’s preferred social channels are, and have the technical tools to measure marketing success plus we offer fully localised store pages, payment options etc.

Meanwhile, where domestic giants like Microsoft, Google Stadia, Tencent, and NetEase have shown difficulty in reaching the Internet cafe market, ShunWang are the experts, powering over 140,000 Internet Cafes across China, Malaysia, and South Korea.

By partnering up with ShunWang Technology’s platform, we can reach a new audience of at least 10M daily active users. We’re proud to be working with ShunWang to connect publishers to gamers, and to be introducing gamers around the world to an even greater number of incredible games.”

Xin Nan, ShunWang Technology Store Manager said, “ShunWang Technology has spent the last decade building up our leading Internet cafe management platform in China, and we provide one-stop, comprehensive solutions for Internet cafés and other industries from Internet café management, Internet café operation, internet cafe billing, and network security. To be able to include the Green Man Gaming eCommerce platform as part of our pan-entertainment services to Internet café users is yet another important stage in our history. We are looking forward to working with the dedicated Green Man Gaming team.”

Green Man Gaming launch Digital Partners Program with a global partnership with 10 Chambers Collective

By | Press Releases

9 November 2019 London,UK: Today Green Man Gaming launched its Digital Partners Program by revealing details of a new global partnership deal with 10 Chambers Collective; the first studio to be announced as part of this new service proposition for indie studios and developers.

  • The Digital Partners Program with Green Man Gaming launched today and is now open to all independent studios and developers worldwide.
  • Green Man Gaming announced that 10 Chambers Collective are the first studio to be involved in the program.
  • Details revealed about the exciting new global partnership deal between Green Man Gaming and 10 Chambers Collective for the multi-award winning Game GTFO, available on Steam early access for $34.99/ GBP29.99/ EU34.99 from 09 Dec 2019.

A fresh approach to empowering and enabling indie studios and developers to raise their profile and successfully navigate their route to market, The Digital Partners Program by Green Man Gaming has been specifically designed to be a collaborative, flexible, and valuable service that allows developers to retain control of their revenue and IP whilst accessing an elastic range of services and expertise.

Paul Sulyok, CEO Green Man Gaming said, “Over the last 6 months we’ve been working on this new service proposition in reaction to what we think are dusty old school publishing and distribution models. We’ve taken everything we’ve learned from working with indie studios and devs over the past decade and applied this to create the Digital Partners Program. We’ll be there to help when and where it’s needed. We’ve stripped away any unnecessary, bloated fixed terms to instead offer greater choice and flexibility with access to our publishing, distribution, retail, marketing and community expertise all in one contract that directly connects developers to every digital retailer on the planet. I don’t believe there’s anyone else but the Green Man Gaming team who is able to deliver a more customizable digital partnership that is of true value to developers.”

Ian McGregor, CMO Green Man Gaming said, “What makes this launch really special for us is being able to announce and welcome 10 Chambers Collective as the first studio to be part of the Digital Partners Program. We are really flattered that they have chosen us to support them on the early access launch of GTFO on 9th December. For GTFO, Green Man Gaming will together with 10 Chambers Collective focus on a global distribution strategy that ensures the game reaches as many gamers as possible, as opposed to a publishing contract that would also include product readiness and a marketing strategy. To be working with such great studio talent and helping them succeed in a way that is tailored to suit them is what this new Digital Partners Program is all about.”

Oscar J-T Holm, Co-Founder of 10 Chamber Collective said, “We are really proud of our community and our GTFO ambassadors who have already helped us share what the game is about. GTFO is not for everyone, but there are players around the world who love a hardcore co-op challenge that have been eagerly waiting for the game to hit Early Access. We were looking for a very specific type of support as part of our preparation for today, and were struggling to find a deal that wasn’t just another one-type-fits-all or included terms that just wouldn’t work for us. That was until we collaborated with Green Man Gaming as part of this new Digital Partners Program. Having them focus on one area of the launch has been a huge help and we can’t wait to now welcome more people into the game.”

GTFO is a 4-player action/horror cooperative first-person shooter for hardcore gamers looking for a real challenge. Players get to play as a team of prisoners, forced to explore and extract valuable artifacts from a vast underground complex that has been overrun by terrifying creatures. Gather weapons, tools, and resources to help you survive – and work to unearth the answers about your past and how to escape.


  • 4 player cooperative PvE gameplay that puts you and your teammates through the ultimate cooperation and communication test
  • Explore a massive underground complex with a dense and dark atmosphere
  • Plan your expedition, equip and operate tools, combine your firepower, communicate and coordinate as a team – every detail counts if you are to survive the nightmare
  • Search the complex for information and resources to help you and your team solve your objectives and come back alive
  • The Rundown: New expeditions released regularly that always replaces the old expeditions. Our goal is to invent new ways of challenging you and your teammates in new and interesting ways
  • Nightmarish atmosphere accompanied by music from acclaimed composer Simon Viklund

GTFO will be available via Early Access on Steam for $34.99 / GBP29.99 / EU34.99 from Noon PST / 9PM CET 9th December 2019.