We partnered with Ubisoft to introduce automatic Uplay key redemption allowing our customers to redeem their games quicker and adding an extra layer of security. In the UK, we proudly joined forces with the Defence Discount Service and The Blue Light Card to offer the UK military community, emergency services, NHS staff and their families an exclusive extra discount on top of our already great prices.
The publishing team had a very busy year of launches with titles such as Stormworks: Build and Rescue and War Tech Fighters launching on PC. We celebrated our 8th birthday with a big birthday extravaganza on our store – 8hr deals, 24hr deals, mystery gifts and extra savings and of course an after-party of even more discounts. Our first-ever charity bundle was launched in August together with GamesAid and 18 very generous publishers with 100% of the proceeds going direct to the UK charity. And we made it as Finalists for the eCommerce Awards 2018 – Best Customer Service and Best Specialist categories!